INTERNATIONAL DESIGN FROM ZURICH

DESIGNING MEANS STORYTELLING

The megasmile Black Whitening toothbrushes were designed by the product designers Fabienne Meyer and Urban Würsch who are based in Zurich.

Fabienne playfully finds the sources of her creativity in the endless configurations of colours, shapes and functions: “Design is a kind of story-telling in which the previously unseen is made visible and fantastic shapes are captured.”

Urban has developed a concentrated design language which highlights function: “What matters to me is that people can immediately recogniae the idea and the meaning of a creation.”

TURNING DAILY ROUTINE INTO AN EXPERIENCE

“We are really into the toothbrush. The product is a fascinating area. An incredibly large number of people hold them in their hand a few times a day without thinking about them. It is such objects of daily routine that provide a challenge: how can we develop a working interplay of shapes, colours and textures – in a nutshell, how can we create a product that people like to use?”

COMBINING AESTHETICS

“Overall, good design has to fulfill a task, it has to solve a problem while combining function and aesthetics at the same time. What is very important to us is a process of continuous optimisation: we design a prototype and improve its details, design a new prototype and again improve its details. Good design is never incidental! It is based on a systematic approach and long years of experience.”