ACP stands for Active Charcoal Polishing. As the name suggests, this technology is powered by thousands of tiny activated charcoal particles that are locked within each and every bristle. These particles shine teeth as if they were fancy shoes, leaving your smile sparkling and onlookers blind (we’re obviously joking, but your friends might want to invest in a decent pair of sunglasses)!

The charcoal particles of the ACP technology have a dual-effect similar to the two-in-one cleaning action of kitchen sponges. Imagine that one side has a gentle, non-abrasive pad for mechanical cleaning and loosening tough stains and the other has a soft and porous sponge for absorbing stain-causing substances and residual food. When you brush your teeth, you bring the bristles, and consequently the charcoal within them, into contact with your teeth. Aided by your brushing movements, the pad gently scrubs away at stubborn stains and plaque. Once loosened, the residue is absorbed by the spongy side of the charcoal particles, revealing your naturally white and polished smile.